Therefore a descriptive methodology is used in order to examine the factors and. Kerala tourism, kerala tour, tourism destinations, tourist. Indian tourism industry has also helped the growth in other sectors like horticulture, handicrafts, agriculture, construction and even poultry. Challenges of tourism industry in kerala kerala, gods own country, is one of the hottest tourists destinations of the world, attracting both domestic and international tourists. Despite the general backwardness in industrial development, tourism is the only industry flourishing in kerala over a number of years.
Foreign tourist arrival to kerala during the year 2010 was 6,59,265. The first tourism policy of the state was announced in 1995 underlining the importance of public. An increase in terrorist acts, recession, and harthals will chill international perception of safety when traveling, the entrance of other service providers into live kerala niche. In recent times, the kerala tourism and the industry have taken top priority to the need to improve visitors experience. The role and importance of cultural tourism in modern touri sm industry 203 according to hofstede 1997 the core of a culture is formed by the values figure 1. Located in the southwestern coast of the country, bordered by the arabian sea on the west. What makes a destination dynamic is the number and the diversity in profile of the tourists it brings in. Wedding tourism, also known as destination tourism or marriage tourism, wherein the bride and groom travel to a serene destination, along with guests to exchange vows, has moved from strength to more strength and has already carved a niche in the global tourism industry. Indian tourism industry is ranked 11th in the asia pacific region and 62nd overall, moving up three places on the list of the worlds attractive destinations. Challenges of tourism industry in kerala visitor kerala. Kerala tourism department succeeded in generating its own brand, and positioned the state in terms of its. Explore kerala tourist spots with your friends and family, stay in quality hotels recommended by makemytrip and approved by kerala tourism, and have a memorable kerala trip.
Kerala tourism guide kerala travel guide brochure pdf. India has a myriad of landscapes, great heritage and culture, varied flora and fauna. Detailed kerala travel guide ebook for your next trip to kerala. Kerala tourism an observation department of management studies, school of commerce and management studies, kannur university 52 chapter 4 52 tourism is a multi segment industry.
As a pilot phase, this initiative was implemented at four destinations viz. Religious tourisman introduction perspective of religious tourism in india religious tourism can be defined as travel with the core motive of experiencing religious forms, or the products they induce, like art, culture, traditions and architecture. Economic and social impact of tourism on a small town. The program includes prescheduled meetings between buyers and sellers, and networking events. Tourism industry and kerala financial corporation an overview this chapter contains three sections as mentioned below. Pdf growth and performance of tourism industry in india. The different levels of culture will be the rituals, the heroes and the symbols of the given. The main objective of this sector is to develop and promote tourism, maintain competitiveness of india as tourist destination and improve and expand existing tourism products to ensure employment generation and. A slump in the economy will affect the travel industry. Complimentarity is a situation where the growth of one sector compliments the growth of another sector. Backwater tourism is centered mostly around alappuzha, kollam and kumarakom. Kerala is wellknown for its enchanting water bodies that take the form of canals, backwaters and rivers. The country is the most preferred tourist destinations for tourists from all across the world for its picturesque landscapes, spectacular waterfalls, habitat of the countrys largest tiger.
Kerala tourism, tourist places kerala, kerala tourism. Peterborough, population 6,100 30, is located in the monadnock region and is a one and. It provides heritage, cultural, medical, business and sports tourism. Australia market place india, kochi 811 august 2019. Travel and tourism is the largest service industry in india. With the kerala trip guide, you can get more details about the fairs and festivals of the state. The role and importance of cultural tourism in modern. It is a service industry whose products are consumed on the spot forming invisible exports. Kerala tourist map with destinations and distance marked. Tourism in kerala offers a variety of sightseeing and entertainment opportunities for all kinds of travellers. Uniqueness of kerala tourism and fact file of kerala. By the early 2000s, tourism had grown into a fullfledged, multibillion.
Keralas high gdp and productivity figures with higher development figures is often dubbed the kerala phenomenon or the kerala model of development by economists, political scientists, and sociologists. The results show that there is significant growth of medical tourism in india, which is growing at the rate 30 % in 2015. Boat races held during festival seasons are also a major tourist attraction which is also a great promoter of kerala tourism. Status, growth and impact of medical tourism in india. Factors beyond the control of the private sector enterprise, such as government policy. Kerala has many plus and minus points, which either contribute to the growth of tourism in the state or act as stumbling blocks to the industry touching its pinnacle. Kerala is one of the few states to have marketed its natural beauty successfully to the leisure tourism sector. Section a deals with tourism industry in india section b deals with tourism industry in kerala and section c deals with profile of kerala financial corporation and its role in tourism. Aggressive promotion in print and electronic media were able to invite a sizable investment in the hospitality industry. Kerala tourism is ranked as one of the fastest growing tourism industry in the country and the ministry has been often adjudged as key department that aggressively worked on to make kerala tourism into top 100. Abstract the paper exposes the economic viability of the indian tourism industry by employing secondary data taken from various national and international reports, journals, books. The purpose of this work is to analyze and describe the tourism business environment in kerala.
The states unique heritage and cultural diversity have helped attract tourists from the world over. An economic evaluation of indian tourism industry lateef ahmad mir research scholar vikram university, ujjain m. The industrial potentiality survey report focuses on the physical and geographical features, natural and human resources. Australia marketplace india 2019 will take place in kochi, kerala, india from 8 to 11 august, followed by a networking dinner in mumbai on 12 august. Kerala tourist map kerala tourism map free download pdf. Travel and tourism is one of the largest industries in india, with a total contribution of over 247 billion u. Within a short span of two and half decades, kerala succeeded in establishing its tourism brand in the international market. The event is an opportunity for representatives from australian tourism industry to. Realizing the economic potentials, government of kerala declared tourism as an industry in 1986. Pick from a range of 311 packages starting from rs. Peterboroughs tourism industry is based on nature and cultural tourism assets. Onam is a time for sports and festivities and in keralawhere onethird of the area is low lying, covered with canals, lakes, and backwatersthe people take to their boats and country crafts to celebrate colorful aquatic festivals are organized along the sacred river pampa. Kerala tourism subsequently adopted the tagline gods own country in its advertisement campaigns.
Limitations of tourism industry action lack of interest amongst stakeholders such as investors, shareholders, and suppliers. Responsible tourism the kerala up date responsible tourism rt an innovative and farreaching concept of kerala tourism completed its phase one program with noticeable milestones. And there are regions in kerala, where water dominates life of those living in its vicinity. Bbc travel survey has rated kerala as the top favorite tourist destination among foreign travelers. The book titled kerala tourism statistics 2017, covers data on international and domestic tourist arrivals, the key market trends, earnings from tourism and useful information related to the tourism industry. Kerala is the first state in india that has been conferred upon the top united nations award, unwto ulysses award for innovation in public policy and governance, the highest honor given to government bodies for shaping global leadership and creating innovative initiatives for sustainable tourism. It is a situation where person from one country, or region to other region and country for a short run period, is included in the concept of tourism.
Kerala tourism department is a major government ministry under kerala government. It offers a diverse portfolio of niche tourism products cruises, adventure, medical, wellness, sports, mice, ecotourism, film, rural and religious tourism. It is prime regulatory agency that overviews and supervises entire tourism activities of the state. Download kerala tourism guide for free in pdf format. Keralas backwaters is the most popular tourist attraction of kerala which enhance the kerala tourism to a large scale. Indian tourism industry, tourism industry in india. Tourism is an industry because of the following reasons. Uniqueness of kerala tourism and fact file of kerala and the uniqueness of kerala tourism mainly lies in its natural beauty. India has been recognized as a destination for spiritual tourism for domestic and. Kerala tourism statistics 3 foreword the research and statistical wing of tourism department has come up with the keralatourism statistics 20. End state master plans with meticulous spatial planning and numerous and welldefined project proposals the implementation or. Summermonsoon tour packages 16 th june 2017 to 30 ktdc jun 16, 2017. Tourism policy english 2012 ecotourism society of india. Kerala has an active tourism industry and that has been accepted as one of the most suited industry.
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